Google ads are the results you see under “sponsored” at the top of your searches. Business owners (like yourself) pay for these ads to be served to customers they think will want their product or service.

Google is the most used search engine. That means your customers are looking for answers to their questions with Google. With Google ads, you can increase your chances of showing at the top of page one when a potential customer searches “best (your service) in (your location)”.

The cost of Google ads vary on several factors:

Industry: competitive industries have higher cost-per-click. Think about how you would compare the value of a new legal client vs a new gymnastics class registrant.

Keywords: Popular keywords are more expensive, which is why Google ads agencies and other ppc campaigns get creative with their keyword usage.

Campaign settings: Your daily or monthly budget settings. Running a local ad versus targeting nationally will affect your cost very quickly. It’s why advertising campaign managers are hired, they tend to be skilled at keeping costs low without sacrificing the effectiveness of their efforts.

Several metrics can indicate the success of your Google Ads campaign:

Click-through Rate (CTR): It’s the % of people who clicked your ad and were directed to your page. The average CTR varies by industries but hovers at about 2%.

Conversion Rate: How many of those CTRs went on to “convert” by purchasing something, downloading something, or getting in touch.

Cost Per Click (CPC): How much each of those clicks cost you.

Return on Ad Spend (ROAS): How much revenue your Google Ads campaign brought in compared to how much it cost you to launch it.

Results from a Google Ads campaign can be almost immediate. It’s why paid marketing is popular with businesses, it has an element of instant gratification!

Getting fast results on campaigns is exciting, but fuelling that success over the long term is the goal. With the addition of other PPC campaigns such as Meta ads and optimizing your SEO you create a real marketing powerhouse.

Once your campaign is live, your ads will pop up in search results or across the Google Display Network.

SEO (Search Engine Optimization): Is the practice of improving a website to increase it’s visibility and ranking in search engine results organically.

Google Ads: Are optimized sponsered search ads that place you infornt of searches based on targeted keywords that you pay for when clicked.

Yes, Google Ads can be scaled to any budget. Our agency can work a modest budget and scale it upon its continued success. While larger budgets provide more data faster and may lead to quicker optimization, even small budgets can be effective with careful management and targeted campaigns.

Google Ads specialists specialists handle a variety of tasks associated with your paid strategy. If you want Google Ads to work for you, you’ll want to make sure the agency specializes in the following:

Keyword research: Finding the best keywords for your business.

Ad creation: Crafting compelling ad copy and visuals.

Bid management: Adjusting bids to maximize budget efficiency.

Monitoring & optimization: Continuously reviewing campaign performance to improve results.

Reporting: Providing insights and data on campaign success.

Absolutely, JM Web Design is your partner on Vancouver Island for a holistic, bespoke digital marketing strategy.

Google ads paired with meta ads for retargeting and with SEO optimization - so you are ranking well organically - all support a healthy marketing strategy.