Meta Ads
Meta has over 3.5 Billion Users Daily
We begin converting them into leads - Week 1
Why Use Meta Ads
You read that right—Meta reaches over 3.5 billion people every day, and your customers are among them.
Reaching the right audience takes more than a great product. It takes strategic, data-driven advertising that grabs attention and turns interest into action.
That’s where JM Web Design comes in. We specialize in high-impact PPC campaigns across Facebook and Instagram designed to put your brand in front of the people most likely to convert.
And in your very first week, you can expect to start seeing new leads come in.
Client Outcomes
Sun Valley Pool and Spas
Kesari Law
KPI result
KPI result
Telegraph Electric
KPI result
Why Choose Us?
We know choosing a maketing agency can be overwhelming. At JM Web Design, we pride ourselves on transperancy, communication and timeliness.
Within 72 hrs of your kickoff call, you can expect your first ad creatives from us. Following your approval, we launch these ads and start getting you leads.
Our Approach to Meta Ads
Our Process
Measurement You Can Trust
Creatives That Catch
We stand on our experience and knowledge of what s happeneig in the industry to know what creatives are performing and getting clicks. Out of the designs we know catch leads in your industry, each campaign tests a number of ad types to discern which convert for your clientelle.
Budget
Review + Iteration
Otimization
From day one, you can expect your tracking to be set up or reviewed to ensure no leads are missed in your funnel. We don’t guess how your ads are performing and what you’re getting for your spend, we know and so will you.
We understand the intricacies of Facebook budget management. While we maintain a strong grip on where and how your budget is spent to avoid under- or overspending, we also leverage Meta’s machine learning tools to automatically allocate budget toward the best-performing assets. This balance of human oversight and algorithmic optimization ensures your investment delivers maximum impact.
Landing Pages
Ads work best when there is continuity between what made someone click and what follows. If you don’t already have web pages optimized to catch your leads we create eye catching and converting pages for you.
You will be in the loop. Whether you’re spending $1000 or $10,000 we keep you informed every step of the way. Week 1 you will know where we are with setup, creatives and launch as each step is completed. In the first month we meet with you once weekly to review metrics and next steps based off the numbers we’re seeing.
We are constantly monitoring your ads after launch. Backed by the data we collect, we revise, cut and create ads to continually adapt your campaign. Continually and increasingly bringing in new leads.
What to Expect
Transparency, timeliness, results.
01
Onboarding
02
Account Setup
05
Implementation
06
Weekly Updates
Have a break down of Month 1 within that week 1 and then showing that after that there are monthly checkins and ongoing optimization
03
Creatives
07
Tracking
04
Deliverable Review
Our Packages
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Vision Summit
10.21 7:00-8:00PM
An interactive session for makers and thinkers to collaborate, connect, and spark new ideas.
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Creative Sync
10.21 7:00-8:00PM
An interactive session for makers and thinkers to collaborate, connect, and spark new ideas.
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Inspire Night
10.21 7:00-8:00PM
An interactive session for makers and thinkers to collaborate, connect, and spark new ideas.
Case Studies- You Can Achieve This
“This platform has become a regular part of my routine.”
— Current Customer
“Creative, reliable, and genuinely passionate about what they do.”
— Former Customer
FAQ’s
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First and foremost: Meta is the umbrella company consisting of : Facebook, Instagram, Messanger and more.
This means meta ads are paid advertisments that can appear across Meta’s platforms (mentioned above).
Meta ads allow advertisers (like you) to tarket specific audiences based on demographics, interets, behaviours and location. These ads support objectives like lead generation and sales.
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Meta Ads are near essential for modern marketing due to their unparalleled targeted approach and learning model. Meta offers high, measurable ROI, flexible budget management allowing you to effectively serve ads to your market within Meta’s over 3.5 billion daily uses.
Additionally, Meta allows marketers to retarget individuals who showed interest in your ads but have not yet purchased. Enhancing your lead funnel.
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The cost of Meta Ads vary on several factors:
Auction Competition: Competitive industries have higher cost-per-click. Think about how you would compare the value of a new legal client vs a new gymnastics class registrant.
Ad Relevance: Meta measures how relevant your ads are to your audience. The higher engagement (relevance score) your ads receive generally the lower the cost.
Campaign Objective: Conversion-focused ads typically cost more that brand awareness campaigns. However, most small-medium sized businesses are looking for leads or sales, not just eyes.
Budget: Your daily or monthly budget settings affect how often and where your ads are seen. Together we set your budget to something you are comfortable with and something we are confident will get you the results you’re looking for.
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We’re all about metrics. Some of the the metrics we look at are:
Return on Ad Spend (ROAS): The most critical metric for measuring revenue generated for every dollar spent on ads
Cost Per Lead/Action (CPL/CPA): The cost to get a user to take the action you wanted (become a lead/purchase)
Conversion rate: The precentage of people who click the ad and complete the desiered outcome (contact you/purchase)
Click-through rate (CTR): Measures engagement and indicates your ad is attracting attention
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Results from a Meta Ads campaign can be almost immediate. It’s why paid marketing is popular with businesses, it has an element of instant gratification!
Getting fast results on campaigns is exciting, but fuelling that success over the long term is the goal. That’s why we watch to see which ads are converting best to optimize ad spend, enhance user engagement and increase leads/sales.
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Neither meta Ads or Google Ads are better than one or the other. Both types of campaign serve a purpose and meet your customers in places they are active.
We generally recommend running both Meta and Google ads to increase your reach and allow for retargeting and cross platform support.
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Yes, Meta Ads can be scaled to any budget. Our agency can work a modest budget and scale it upon its continued success. While larger budgets provide more data faster and may lead to quicker optimization, even small budgets can be effective with careful management and targeted campaigns.
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